Eurovision was coming to Bilbao for 2025, and they needed a visual identity for that edition.
We started designing, having in mind the claim we had proposed for that year "The Human Harmony".
To represent diversity and how its union makes something bigger. We made an equalizer inspired visual, composed of different audio bands, which later were used to create all the other visual elements by simply playing with them.
Once that was done, everything left to do was making all the different adaptations of those elements to the different formats.
Eurovisión llegaba a Bilbao en 2025, y necesitaban una identidad visual para esa edición.
Empezamos a diseñar pensando en el claim que habíamos propuesto para ese año: "The Human Harmony".
Para representar la diversidad y cómo su unión crea algo más grande, creamos una imagen inspirada en un ecualizador, compuesto por diferentes bandas de audio, que luego utilizamos para crear todos los demás elementos visuales, simplemente jugando con ellas.
Una vez hecho esto, solo quedaba crear las adaptaciones de estos elementos a los
diferentes formatos.
27/04/2024
Made with Zoe Jalais
Eurovision was coming to Bilbao for 2025, and they needed a visual identity for that edition.
We started designing, having in mind the claim we had proposed for that year "The Human Harmony".
To represent diversity and how its union makes something bigger. We made an equalizer inspired visual, composed of different audio bands, which later were used to create all the other visual elements by simply playing with them.
Once that was done, everything left to do was making all the different adaptations of those elements to the different formats.