KFC wanted to be even more relevant among young people. To achieve this, they had to be at the biggest Twitch event of the year, "La Velada del Año".
But first they needed to find a worthy representative among their followers, a chosen one forged by the toughest and most demanding trials. Someone capable of roasting the influencers at the event, even though KFC prefers things well-fried.
KFC quería ser aún más relevante entre los jóvenes. Para conseguirlo tenía que estar en el evento más grande de Twitch, "La Velada del Año".
Pero primero necesitaban encontrar un representante digno entre sus seguidores, un elegido forjado por las pruebas más duras y exigentes. Alguien capaz de hacer el roast a los influencers de la velada, a pesar de que KFC prefiera las cosas
bien fritas.
Notoriety Action
23/02/2022
KFC wanted to be even more relevant among young people. To achieve this, they had to be at the biggest Twitch event of the year, "La Velada del Año".
But first they needed to find a worthy representative among their followers, a chosen one forged by the toughest and most demanding trials. Someone capable of roasting the influencers at the event, even though KFC prefers things well-fried.